
At De Rosa Candles, every candle we make is a reflection of our passion for craftsmanship, culture, and creativity. What started as an experiment to make a Mexican inspired candle for our home, has grown into a brand that celebrates the beauty of Mexican artistry and the warmth of handmade candles. As a husband-and-wife team, we each bring unique skills and perspectives to De Rosa Candles, making it a blend of our experiences and personalities.
Denise: The Visionary Behind the Brand
After searching local stores unsuccessfully for Mexican inspired candles to elevate the vibe in our home, Denise’s creativity and entrepreneurial spirit kicked in. She suggested that since we could not find what we were looking for, we could make it! De Rosa Candles came to life that day with the first sketch of a talavera candle in Denise’s notebook. This candle would soon come to be known as La Chela, named after her mother, Graciela.
With over 12 years in marketing, an entrepreneurial mindset, and an eye for creativity, Denise is the driving force behind De Rosa Candles' brand identity. From day one, she played a crucial role in bringing our vision to life, developing the brand, shaping its voice, and crafting marketing strategies that resonate with our audience. Whether it's designing compelling campaigns, or sharing the story behind each candle, Denise ensures that De Rosa Candles reaches the right people in the most meaningful way.
Her expertise in marketing allows her to position our brand in a way that blends tradition with modern aesthetics, making each candle not just a product but a story worth sharing. She thrives on innovation, constantly finding new ways to present our creations while staying true to our roots. Her entrepreneurial spirit has been instrumental in guiding De Rosa Candles from an idea to a fully operational business.
Deven: The Craftsman of our candles
While Denise shapes the brand, Deven brings it to life—literally. With a passion for working with his hands and innate creativity, he is the maker behind every De Rosa candle. From designing and creating the mold forms to perfecting the pouring process, Deven ensures innovation and consistency make every batch of candles better than the last.
Whether it's testing new materials, troubleshooting issues, or refining designs, his engineering mentality keeps De Rosa Candles looking beautiful. Every Talavera-inspired detail on our candles is a testament to his dedication to our process.
A Perfect Balance
Although we each bring our own value to De Rosa, our teamwork allows the brand to continuously progress. Denise often helps Deven with the tedious yet relaxing work of using a pipet to fill the intricate Talavera design in each candle. This allows Deven to focus on other pieces of the production process like measuring the perfect wax ratio, preparing the second wax pour, and organizing the cooling table. Deven’s role also overlaps into the creative marketing space to help Denise execute photoshoots and brainstorm creative content ideas.
Together, we bring a balance of artistry and strategy, creativity and structure, vision and execution. Denise ensures that our story is told, while Deven ensures that our products live up to the story we tell. This harmony is what makes De Rosa Candles not just a brand, but a reflection of our shared passion for craftsmanship and culture.
As we continue to grow, we remain committed to honoring tradition, embracing innovation, and sharing the warmth of our handmade candles with the world. Thank you for being part of our journey—each candle we create carries a piece of our story, and we’re grateful to share it with you.